Seth Grossman

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Grand Theft Oreo: The Constitutionality of Advergame Regulation

115 Yale L.J. 227 (2005) In recent years, companies have increasingly embraced alternative forms of marketing that deviate from the conventional advertising model. One new type of marketing that has received particular attention is "advergames." The term--a combination of "advertisement" and "video games"--refers to video games created by companies to promote their products or brand. The use of advergames reflects...